# | Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
---|---|---|---|
#1 | To respond to queries made directly from you | (a) Identity (b) Contact | Consent (you have contacted us and expect a reply) |
#2 | To register you as a new member and provide the membership | (a) Identity (b) Contact | Performance of a contract with you |
#3 | To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
#4 | To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for membership, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
#5 | To deliver relevant content and updates to you | (a) Identity (b) Contact (c) Technical | Necessary for our legitimate interests (to share relevant information, to develop the membership, to grow our business and to inform our marketing strategy) |